The Fitness App code names P2 was going to be called Tribal or more likely to get the URL “trybal”.
After some discussion (in the car!) a different line of thought emerged around what is the purpose of the app for the user. Fitness. To get fitter. Nothing much about being in a tribe really! (That is what mattered to me as the platform owner – not the user).
Throwing names around and seeing what domains I can get we have finally settled :
“Get a Bit Fitter with the BitFit App.”
Well it needed a name and now it has one and apparently a tag line too 🙂