P2 is christened!



The Fitness App code names P2 was going to be called Tribal or more likely to get the URL “trybal”.

After some discussion (in the car!) a different line of thought emerged around what is the purpose of the app for the user. Fitness. To get fitter. Nothing much about being in a tribe really! (That is what mattered to me as the platform owner – not the user).

Throwing names around and seeing what domains I can get we have finally settled :


“Get a Bit Fitter with the BitFit App.”

Well it needed a name and now it has one and apparently a tag line too 🙂

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