Joined up digital sales & marketing.
You have many tactics available to you, but which should you use? Your online presence is disjointed, difficult to manage and impossible to measure and report on. We created the Digital Lifecycle Model to address these issues and bring structure to the world of digital sales & marketing.
Our model addresses three distinct activities;
- Using a multitude of different tactics to Attract interest from potential new clients. These include search, social and advertising. Each category is decomposed into a specific entity and then a task within that. For instance one tactic might be the use of affinity groups within the entity LinkedIn which is in the category social.
- Some prospects will discover you when they have a live requirement. Convert is about ensuring that the customer journey through your web site is effective at converting qualified visitors and leading to an appropriate action.
- Many prospects will discover you at a time when they do not have a live requirement but will have in the future. Hold is about defining specific tactics by which we maintain and nurture their interest. This is also the place to ensure that your existing clients remember you and remain aware of additional services and products that you offer.
Where does social media come in?
Social media as a whole is to broad to be useful. Even taking just one platform such as Facebook or LinkedIn is not specific enough. In our model we identify what you need to do within an specific platform and detail how doing that will contribute.
What about blogs?
Blogs are a tactic within the category of social media and can have a role to play in Attraction and also Hold. We are great believers in organisational blogs and will be able to help you develop processes and methods to achieve a successful community around your blog
I hear you can't measure social media?
Nonsense! You absolutely can and must measure social media. In fact every aspect of the our Digital Lifecycle Model has associated measures. Whilst we are great fans of measurement, we will be the first to say that measuring the right things in the right way is vitally important. Just because something is easy to count does not mean that it is a good metric.
OK, I’m interested what happens now?
Great! Simple contact us and we will be happy to arrange a first meeting to talk about how our model could help your organisation specifically. If we agree that it would create value for you, we execute a consulting project where we work with a nominated team in your organisation.
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