Discovered this brilliant infographic at the online education portal Schools.com. They recently reviewed the mobile app ecosystem, and collated information from several different sources in order to create the visual roadmap below. Read the rest of this entry »

When it comes to social media, there is no shortage of people giving advice. But can it really be that hard? After all we are not bombarded daily by newly created experts clamouring to give us “essential guides to using the telephone” and yet we all seem to survive and manage to have conversations with clients and business partners on a regular basis. So why do we need special help when it comes to social media… well in truth we don’t! All that is needed is Read the rest of this entry »

Google have announced their latest SEO algorithm changes under the release name Penguin. Apparently the latest set of changes are aimed at penalising what Google have labelled “webspam”.  It always pays to ensure that what you see as legitimate marketing does not fall foul of Googles view of the world, so here is the low down on Penguin, or what the industry is calling the “over optimisation penalty”. Read the rest of this entry »

Despite social media maturing (a little), I note that too many people continue making the fundamental school boy error of connecting Twitter and LinkedIn so that their tweets become their status updates. To be clear this is never a good thing to do and the only question is how foolish you will look. Here are a few reasons why you shouldn’t be doing it Read the rest of this entry »

Stumbled upon this interesting infographic based on a survey conducted by iContact (oct 2011). Thought it was worth sharing. Read the rest of this entry »